07/17/2007
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La Fiancée du Mékong marries fashion and decoration
Pascale Delafosse, creator of the brand La Fiancée du Mékong wants to “keep a cool head.” The tunics, available in twenty different brightly-colored flower prints, are as big a hit as the kimonos.
“People want some joy and sunshine. In a highly competitive milieu, decoration stores are increasingly opening the door to ready-to-wear, which tends to lead to impulse purchases, while ready-to-wear stores are buying increasing numbers of decorative accessories,” notes this former advertising executive, who broke free from the Paris scene after a trip to Thailand, where she discovered the riches of local artisanship. In response to the success of her products, which combine fashion and décor, the brand is expanding its range with ten new models in fifteen different prints. The fall-winter collection is showcasing fake fur in bright prints. Decoration, which currently represents 30% of sales, will be expanded. La Fiancée du Mékong, which has three eponymous stores in Saint-Malo, Nantes and Rennes, is also considering strengthening its retail presence by working with affiliates. “When I feel ready,” Pascale Delafosse amends.
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