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IMEX 2007


05/11/2007 Maui Jim® puts corporate gift companies in the shade at IMEX

Maui Jim® puts corporate gift companies in the shade at IMEX

Maui Jim generated over £300,000 worth of enquiries at IMEX and is currently quoting for events in Europe with international companies, including a leading car manufacturer and technology provider.

Maui Jim, America’s top polarized sunglass company, is entering the European incentive and corporate gift market following its success in the USA sector.

Liz Stanhope, UK Sales Manager, commented: “The Maui Jim stand was constantly busy during the 3-day event and we talked to more than 250 buyers.  This type of event is one of the only ways to show how Maui Jim can operate as a unique premium incentive gift for corporates, where our representatives custom fit guests with a pair of Maui Jims that fit their lifestyle.  We do all the work and the company gets all the credit for providing a unique gift and a truly memorable experience.

"As a first time exhibitor at IMEX we have been very impressed by the quality of hosted buyers.  We have had many interesting meetings and some hot enquiries.  We will definitely be back next year.  Maui Jim is putting other corporate gift companies in the shade by offering a bespoke fitting service at corporate meetings, incentive trips, golf events and product launches."

Sharon Poole from Athena Medical PR said after visiting the stand that she would recommend Maui Jim to clients. Whitney Nash from SITE commented: “Maui Jim’s concept is a great feature that not many other sunglass companies offer. They have done a SITE event and it was wonderfully successful.”


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(Source: Imex Press)

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