Views on PROMOTION WORLD 2007

Lamy produces high-quality branded stationery and promotional products, 95 percent of which are manufactured in Germany.

PROMOTION WORLD is a key forum for us because its proximity to HANNOVER MESSE means we reach companies from the capital goods sector that are happy to take advantage of branded products "Made in Germany." We exhibited at PROMOTION WORLD last year and saw our expectations completely fulfilled. This year we anticipate an even greater response as PROMOTION WORLD is integrated even more effectively into the route visitors take through HANNOVER MESSE."
Frank Dangmann, Lamy, Heidelberg

"PROMOTION WORLD has been integrated into HANNOVER MESSE - one of Germany's most attractive trade fairs - to allow it to reach decision-makers from industry and marketing. This is the perfect opportunity for the approximately 6,000 exhibitor companies to bring together their teams of decision-makers at an exceptional show. The second source of visitor potential comes from the visitors to HANNOVER MESSE itself, that is to say the 30,000 decision-makers from marketing, advertising, and sales promotions, that provide a unique combination for exhibitors at PROMOTION WORLD.
It is particularly important this year for WA Verlag, as a media partner of PROMOTION WORLD, to have a stand at the heart of the trade fair. This is because "Promotion Business" - the magazine for networked marketing - has been relaunched as a purely interdisciplinary content magazine with a new design and has been joined by an advertising twin: "Promotion Products" - the magazine for new promotional products.
PROMOTION WORLD enables us to reach the exact target groups for both our magazines. These include marketing decision-makers, buyers, creative professionals, and marketers who adopt a cutting-edge approach to thinking on a networked level.
PROMOTION WORLD is also the ideal platform to showcase the winners of the Promotional Gift Awards, presented by WA Verlag, to a relevant customer base."
WA-Verlag

"Recent studies on the impact of advertising show that promotional products are a highly efficient form of communication, and we provide a powerful demonstration of this at PROMOTION WORLD in Hannover.
Our members from the BWL represent the complete range of services offered by advertising media. Using examples in the form of professional advice or attractive presentations, visitors to PROMOTION WORLD are offered a clear insight into the benefits and impact of advertising, as well as potential applications.
Trade visitors from marketing, advertising, and promotional product purchasing receive a host of fresh ideas at our stands to help them achieve their aims. We are ideally equipped to provide a wide-ranging exchange of views and useful advice."
Patrick Politze, Managing Director of GAP Solution Management Consulting GmbH, Chairman of the German Federation of Promotional Products Suppliers ("BWL").