Promotion World 2007 Final Report

Trade fair for promotional products and incentives gets top grades

Exhibitors extremely satisfied with new concept
Highly positive response from Germany and abroad

Small tokens can have a big impact, and PROMOTION WORLD 2007 provided a fascinating window on the world of promotional products and giveaways. Exhibitors were extremely satisfied with the run of the show as well as its new venue, Hall 18. A total of 153 promotional item manufacturers displayed their innovative and creative products there on 3,800 square meters of display space. From simple giveaways to numerous high-quality branded goods; from car accessories to office supplies; from food, photo and optic items, giveaways, calendars, leather and metal goods, tools, leisure goods, writing implements, textiles and porcelain/glass to jewelry and watches: trade visitors from Sales & Marketing and Procurement were able to find out the latest about a diverse range of promotional items designed to support their corporate communication. At the new Service and Ideas Park, promotional item dealers presented examples of successful campaigns. PROMOTION WORLD ran side-by-side with HANNOVER MESSE.

"Hall 18 is superbly suited to PROMOTION WORLD, all the more so as it fits ideally into the visitor traffic at HANNOVER MESSE. Our goal in staging PROMOTION WORLD was to offer those marketing managers who are among our exhibitors and visitors at HANNOVER MESSE an attractive auxiliary trade fair, as well as provide promotional item manufacturers and suppliers with a highly attractive platform for their products," declares Sepp D. Heckmann, Chairman of the Board at Deutsche Messe.

A total of around 30,000 people visited Hall 18 to examine exhibitors' products, including brand item providers like Villeroy & Boch, WMF, Rosenthal, Pelikan, Vossen, Faber-Castell and Bree Collection. Visitors were primarily from sales and marketing, advertising and PR, executive management and purchasing and procurement. 25 percent of trade visitors reported they had come to PROMOTION WORLD with definite purchasing plans. The ratio of trade visitors to overall attendees was 83 percent.

"Hall 18 is ideal for PROMOTION WORLD. The exhibitors were satisfied with the quality of their contacts. We are working to further publicize the event within the context of HANNOVER MESSE so we can increase the ratio of targeted visits," said Klaus Rosenberger, President of the Working Party for Promotional Products AKW, based in Brühl, Germany.

PROMOTION WORLD offers exhibitors an opportunity to make direct contact with decision-makers from the capital goods industry. "If we want to reach the right customers, this is the place to do it - there is no better alternative," states Mark Wengenroth, Vice President for Sales at Sevylor Europe, which produces inflatable products made of PVC - for example, boats - to customer specification. This opinion was seconded by Martin Rudolph, Managing Director of Kunststoffwerke AG in Buchs, Switzerland, a first-time exhibitor at PROMOTION WORLD and a producer of high-grade tools like slide rules and rulers: "Our products are a perfect match for the clientele at HANNOVER MESSE. We received extremely positive feedback and were able to generate direct leads with marketing managers."

PROMOTION WORLD 2008 will be staged parallel with HANNOVER MESSE 2008 from 21 to 25, with Hall 18 again as the location