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12/05/2006
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The strategic choice of a developing tourism market
FITUR 2007 is the first grand tourism event on the yearly calendar for the international tourist industry.
Over 5 intensive working days, from 31st January to 4th February, a comprehensive range of tourism businesses and destinations from around the world will be present in Madrid, which will become a veritable focal-point for Spanish and international tourism opportunities. FITUR reinvents itself year after year, providing an Integral Promotional Service which generates fluid trade links among all participating actors of the tourist industry before, during and after the exhibition. In this respect, participating at FITUR should be part of the every exhibitor's Strategic Plan, one that is backed up by sufficient resources and completed with a number of commercial and marketing measures connected to the event. Participants should also take advantage of all the promotional tools that FITUR places at the disposal of exhibitors and trade visitors. Success is Guaranteed Multiply your results and commercial leads with all the Distribution Channel, and make the very most of your participation at this international trade forum for business development. You may rely on your support and dedication to attain your goals.
The competitive advantages that exhibitors and trade visitors derive from their participation at FITUR include the following: involvement in the latest tourism business developments, definition of strategies, professional promotion of destinations, implementation of focused marketing measures, rapid contact with distribution channels... in short, this fair is the favourite destination of all tourism professionals.Coinciding with the fair's trade activity, FITUR also offers an added-value dimension by hosting the staging of a number of meetings, conferences, seminars and press conferences, where expert professionals analyze the present and future climate of the international tourism industry.The confidence and loyalty that exhibitors from various different sectors have demonstrated towards FITUR, combined with the incorporation of new participants, ensure the most complete and comprehensive exhibition on international tourism opportunities.More than 12,000 exhibiting companies, 150,000 trade participants and 65,000 visitors from the general public backup FITUR´s growing success.
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(Source: Ifema)
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