Cevisama 2008: New image for Cevisama reflects exhibition’s cutting edge

Cevisama has issued a challenge with its new promotional image for 2008. It is a modern image that reflects the graphic trend in outlines and black to attract attention, with acid colours providing a contrast

What is more, the campaign is based on a new concept: “Artechnology”, or the symbiosis of art, design, architecture and technology.  The term embraces the rational and the emotional, the measurable and the intangible.

Cevisama is already a compulsory event for anybody wanting to see the latest trends in interior design and the products with the most revolutionary applications.  The solutions to architectural and decorative requirements that are being offered by Spain’s ceramic tile industry are increasing exponentially and Cevisama reviews them all.  As the slogan says, the exhibition is the first to show the latest.

The same is true of the bathroom furnishings section at Cevisama.  This is an industry that excels itself year after year, showing new models and materials in both sanitary ware and accessories.  What is eye-catching about the industry at Cevisama is the growing number of firms represented and the attractive ways in which they display new models of washbasins, baths, shower cubicles, shower screens, fittings and accessories: a product offer that becomes an object of desire and that includes Europe’s leading brands.

Cevisama has based the new artwork on a common identity that splits out as three images tailored to the different target audiences of architects, interior designers and retailers.

The 26th Cevisama is set to take place from 5th to 9th February 2008.  As in every even-numbered year, next year’s event will include machinery for the ceramic tile industry as well as the sectors that are featured every year: architectural ceramic, bathroom and kitchen furnishings, raw materials, glazes, frits and colours for ceramic tiles, roof tiles and bricks, display furniture and fixing materials.  As per usual the exhibition will run concurrently and share space with Mármol, the exhibition dedicated to high quality natural stone for architectural and decorative use from around the world.