|
|
06/29/2006
|
New in Düsseldorf: Four fashion fairs from 23 to 25 July 2006
The Düsseldorf-based trade fair organiser IGEDO Company is sharpening its profile
The dynamics inherent in the fashion market demand constant changes and improvements. The trade fair as a means for communication underlines again and again its importance as an indispensable branch barometer, which combines supply and demand more and more effectively in a cost and time-efficient way. IGEDO Company has invested in new marketing structures to meet the requirements of its function as the driving force of the industry. With IGEDO MODEMESSEN DÜSSELDORF the trade fair organiser concentrates four fashion trade fairs under one roof at the same time. From 23 to 25 July 2006 the new season is launched by CPD DÜSSELDORF, Global Fashion and the new trade fairs Body Look and HMD. Particular focus will be on the separate section for womenswear, menswear, bodywear and beachwear as well as sourcing. The independent trade fairs benefit from Düsseldorf as a powerful fashion metropolis in the middle of Europe, which boasts one of the best developed exhibition grounds in the world. By strengthening the individual profiles IGEDO emphasises its claim to be a predictable and reliable partner in the industry. Its importance as an international platform is growing, and the function of the leading trade fair of the industry as an export bridge is becoming more and more significant. By offering a package of selected exhibitors, Düsseldorf is the centre for the entire range of fashion products.
CPD DÜSSELDORF – It’s all about Fashion In halls 7 to 15 the diverse world of women’s outer garments can be found. The CPD’s special segments featuring Style & Signatures, New Discovery, Fashion Gallery, White & Night and the core segments Classic Women, Modern Women, New Womenswear, Supersize, Maternity Wear/Kidz as well as accessories underline the improved segmentation and clear presentation of the product groups.
Style & Signatures – limited places The Come-Together event of trendy “in"-labels from all over the world: It is in this way that the Area Style & Signatures may be described. After a lively start in February 2006, the young and fresh area is starting out anew boasting growth rates regarding brands such as Fiorucci, Baum and Pferdgarten, Canterbury of New Zealand and labels such as Heike Jarick, PBO Group, Soaked in Luxury or Saint Tropez, which were last season’s popular labels. Even commercial agencies with their own showrooms like Unifa from Düsseldorf, Norbert Gresch from Hamburg or Günter Passek from Munich have realised the vital role played by the trade fair platform exhibit their hip collections in hall 13. The successful exhibition hall concept with emotional presentations of fashion is being further developed, as the hall layout has been improved featuring a central FashionBar, loungy DJ sounds and innovative concept stands.
New Discovery – discover new brand The segment made known during the last season is to be introduced as a European premiere of powerful brands from abroad, which are established labels in their home countries already. The successful launch has demonstrated that New Discovery is a true "treasure trove" for any buyer looking for individual product lines. A group of labels from Romania has already announced its participation in the July event. Ten international fashion designers will provide an impressive presentation of Colombian, South African, Tunisian and Russian fashion in the ‘Designer Pavilion’. Plum and claret shades are the dominating colour accents in the new appearance of hall 7.0 in addition to round stand construction concepts.
|
« Back
(Source: Igedo)
|
