Final Report

The 2nd BODY LOOK in Düsseldorf from 04. – 06. February 2007 can look back on a predominantly positive result.

The order-placing mood in the trade was predominantly good, even if not euphoric, which was due to the poor business months December and January in many sectors. Nevertheless, neither the increase in value added tax nor the media’s frequent predictions of consumers’ reluctance to purchase dented confidence within the trade.

Despite the fair’s dates overlapping with the Salon International de la Lingerie (SIL) in Paris, over 10,000 trade visitors (previous year’s event: 3,500) informed themselves about the latest collections for the 2007/08 season at BODY LOOK.

The increase in the first-time visitor figures of 26.6% compared to July 2006 and by even almost 70% compared to the previous year, confirms that with BODY LOOK Düsseldorf is more than living up to its role as a central platform for Body, Beach and Legwear.

The buyers included among others 3,800 representatives of exclusively underwear-based stores as well as 5,000 clothing stores. In addition almost 1,000 buyers from major stores travelled to the Rhine, in some cases directly from Paris, for information-gathering and order-placing.