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06/03/2006
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BBB - Very Kids Estate 2006
Kid’s wear is undergoing an all-out renaissance these days: yesterday’s “fashion victims” are today’s young and fashionable parents – they are trend oriented, fashion conscious and translate these characteristics on their kids. They like to spend money - not only for themselves but also for their sons and daughters. And of course they want to stay true to themselves, also when it comes down to dressing up their new blood. And at a certain age the kids themselves want to “look like Mom and Dad”.
Many independent retailers in the world stay abreast of this evolution and have enlarged their shop offer by adding kid’s wear in line with their brand portfolio for adults.
BREAD & butter pick up this development. With veryKIDS they have created the fi rst differentiated and designated platform for this clientele: instead of representing the entire kid’s market BREAD & butter concentrate here as well on their core segments. Thus, veryKIDS does focus on the trend-conscious, progressive kid’s world of fashion.
Innovative, fresh and cool – veryKIDS is a trend show of the most sought-after kid’s wear brands and labels. It represents a fine selection of fashion for boys and girls, baby wear as well as accessories, equipment, cosmetics and maternity, all under one roof. VeryKIDS absolutely corresponds to B&b’s core statement: cool, advanced and progressive - the mirror of this new kid’s generation.
VeryKIDS’ premiere in Berlin in January 2006 was very successful. Brands such as 667 Baby of the Beast, 7 for all mankind, Marc’ O Polo Junior, Diesel Kids and others were very happy with the response they had.
In July BREAD & butter runs this segment also in Barcelona – definitely the right decision bearing in mind that the kid’s market is very strong in the Southern regions.
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(Source: BBB)
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