Open sugar in Mobile World Congress 2007
About Opensugar :
Seated near Grenoble, As a mobile value added services provider, Opensugar operates in partnership with medias companies and mobile carriers (Orange, Bouygues, SFR) in France and (Telefonica, Mobistar, Orange UK, …) in other countries. Opensugar manages and hosts many innovative services on differents fiels as image, video stream and social networking. For the first time in the world, OPENSUGAR presents during the 3GSM 2007 in Barcelona : ABPHONE THE UNIQUE MOBILE CONTENT SEARCH ENGINE Paris, 06th of February 2007, The history of the web has clearly shown the importance of search and demonstrates every day the dominant position of search engines. Search engines detect our itentions, they know our likes and dislikes, they record our searches, and decide what we find. In a world of e-commerce, they also know what we are shopping for and orient our choice of online stores. Google and Yahoo show it every day, « controlling search is controlling the network ». History is about to repeat itself on mobile, where search is even more crucial for a good user experience. But the mobile phone raises new challenges that web search engines do not address satisfactorily. To answer to this need, Opensugar has developed abphone, a search engine specifically designed for mobile use. Since its launch 24 months ago, its traffic has increased to a level that has made it one of the most visited mobile sites in the world with millions of hits every day. This success comes at a time where another web trend is hitting the mobile space: advertising. Abphone users, through a unique search-box interface, access to a wide variety of Internet contents, ranging from image to video, with music, games and more to come. The analysis of search patterns allows effective contextual and behavioral targeting, leading to optimal ad banner placement completed by targeted premium content delivering areone the economic model of the search engine. In this context, abphone is in a position to quickly become a reference for: Mobile web users (search efficiency), Advertisers (precise ad-targeted channel), Content providers (revenues generator) Mobile Operators (Data traffic booster).
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